Desert Moon featured in Nation's Restaurant News

Nation’s Restaurant News Reporter Mark Brandau researched the scoop on how Desert Moon tackles Cinco de Mayo, a holiday that came to be because Mexico was victorious over the French in the Battle of Puebla in 1862. In America, Americans have embraced the holiday as a time to celebrate with Mexican food, margaritas and mariachi bands. Desert Moon throws its own bash and hopes to capture more than a few new guests too. Read more about how Desert Moon gears up for the big day here!

Restaurants gear up for Cinco de Mayo
By Mark Brandau

Fred Kirvan, president of the eight-unit fast-casual chain Desert Moon Fresh Mexican Grille, equates Cinco de Mayo, the Mexican holiday celebrating the country’s victory over the French in the Battle of Puebla in 1862, with another American day of retail and restaurant excess.

“Cinco de Mayo is our Black Friday,” he said of May 5, which he called “the only day all year when all people are thinking about Mexican food.”

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Desert Moon featured in Connecticut Post

Desert Moon was recently featured in a Connecticut Post article called "Mexican restaurants cash in on Cinco de Mayo." Operations Manager, Michelle Cullen, compared the popular holiday to the Christmas of the Mexican business. The article also discussed how Desert Moon's attendance doubles each year on the holiday and describes the party that Desert Moon will be holding in celebration. Click here to view the article in its entirety!

Mexican restaurants cash in on Cinco de Mayo
By Olivia Just

In the United States, Cinco de Mayo is generally celebrated with tequila, margaritas and a hearty craving for Mexican cuisine -- a far cry from a battle waged by Mexican troops against the French on May 5, 1862, the historical event the holiday commemorates.

For local Mexican and Southwestern restaurants, however, Cinco de Mayo is the single day each year assured to attract customers seeking a slice of Mexican culture.

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Desert Moon featured in Home News Tribune

Home News Tribune reporter Ken Serrano spoke with local Desert Moon franchisee Rankesh Patel about his entrepreneurial background, his life passion and his former Bollywood career. Patel, although only 29, has already experienced more than most do in a lifetime. His current undertaking: Business owner of Desert Moon in Franklin. Learn more about the story here!

For Piscataway man, a growing business and a Hindi film career on hold
by KEN SERRANO

Franklin (Somerset) — When Rankesh Patel came to the United States from India at age 14 in 1996, he did not attend high school.

Instead, he worked in family businesses and then, aiming for a career in Hindi film, he attended the New York Film Academy, going to evening workshops for acting in his spare time.

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Desert Moon featured in Home News Tribune

Desert Moon of Franklin Park was just featured in the Home News Tribune about local entrepreneur, Purvang Patel. Purvang shares his personal triumphs to become a business owner in the United States – immigrating from India at the age of 9. He thus found franchising a great way to pursue his business ownership dreams and opened a Desert Moon in the fall of last year. Read more about his process of opening a franchise and his personal success story here!

Entrepreneur follows his dream under a Desert Moon
Written by GENE RACZ

FRANKLIN (SOMERSET)— A confluence of factors prompted Purvang Patel to open his own Desert Moon franchise in Franklin Park.

The 31-year-old from Piscataway said he always wanted to be his own boss, and he had a friend who was successfully operating a Desert Moon franchise across town — serving fresh Southwestern/Mexican food that Patel really liked.

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